5 SEO Content Writing Tips 2022
When it comes to creating good content, you want to make sure that it’s more than just good enough; you want your content to be great! But what makes content truly great? How can you know if your content really stands out from the crowd? When it comes to making your content better, there are many factors that come into play. In order to produce the best content possible, you need to take into account your audience, tone of voice, length, structure and more.
Use a calendar
By creating an editorial calendar, you’ll have a framework for creating your content. You’ll set clear goals for what and when you plan to write, as well as how often you plan on publishing new pieces of content. Without a calendar, it’s easy to get distracted by everything else that’s going on in your life—and soon enough, your brand becomes stagnant and outdated.
Create outlines
Creating outlines is a great way to create better content. How do you write an outline? You can organize your ideas into points, sentences, and paragraphs. The key is that you’re creating an organized structure for your thoughts. This allows you to see where each idea fits into your larger concept.
It makes writing easy, especially when tackling long-form content like a white paper or ebook. You can even do it on social media—create separate pages on Facebook, Twitter and Instagram using hashtags or themes as guides! The more organized you are in terms of both thought and communication method, the better off your audience will be when they read your stuff.
Write for your audience first
This is arguably one of, if not the most important, things you can do to create better content. It’s easy enough to search for a keyword and start plugging in your own keywords. This creates good content because it’s full of keywords that will appeal to search engines. But it isn’t good content because it doesn’t appeal to your audience. Instead, write a piece with solid information but focus on what would be interesting and helpful for your reader before focusing on keywords and SEO. Chances are, once you write something good, it won’t be hard to find an applicable keyword or two in there anyway!
Incorporate keywords effectively
To create better content, incorporate keywords into your title and subheadings (and don't be afraid to repeat those words in your actual content). Although writing about keyword-rich topics can feel forced, it's not just about stuffing a keyword into a sentence or two. In fact, if you do that and keep your writing honest and engaging, you're less likely to end up with a page full of dense text that no one will want to read. When an online search engine finds a page filled with keyword density—the amount of times specific keywords appear on a page in relation to other words—it’s more likely it will rank that page higher than pages that don't have as much keyword density.
1) Use your site as a resource
By using your own website as a resource, you’re not only setting up your business as an authority in its industry, but you’re also creating an opportunity for online backlinks. Keep your readers engaged by including a resource section on your website that links back to other sites within your niche.
Use powerful keywords when writing content that leads back to these resources. For example, if you were a fitness blogger, one of your resource articles might be titled 10 Great Workout Websites You Need to Know About. Include key phrases like workout websites and fitness blogs throughout your content so it ranks higher in search engines and draws more traffic from search engines—and ultimately from potential customers.
2) Try new things
If you’re going to be in a content rut, better it happen as a beginning writer than as a seasoned pro. Sure, that means you might not get paid for your hard work, but you also won’t bring shame upon yourself and waste your clients’ time if things don’t pan out. By diversifying what you write about and how you write about it, you’ll deepen your understanding of effective writing techniques.
That will help you become a more valuable asset to your future clients. Not only will they appreciate your versatility, but they’ll know that you are willing to go above and beyond when it comes to their needs. And who knows? Maybe one day soon, one of those experiments will turn into something more substantial—and maybe even profitable!
3) Know what’s trending
It’s obvious, but a lot of people don’t know how to do it. Search for relevant topics, see what type of content is getting shared and commented on, and try writing a few pieces around those trends. If you keep your finger on the pulse of what is popular right now, you can give your readership exactly what they want—and drive up your search engine rankings while you’re at it. (Not sure what people are looking for? Type in a broad keyword like pet supplies into Google Trends; pay attention to which keywords pop up often.)
4) Don’t be afraid to take chances
One of the best ways you can stand out is by taking risks. If you’re looking for a quick way to get noticed and put your writing skills on display, consider trying something new. From your content’s tone and style, to its length and structure, making a few tweaks can have a big impact—and it also may be just what you need to break into that competitive industry. So don’t be afraid to take chances. After all, if you don't try anything new, how will anyone know what you're capable of?
5) Use keywords naturally
Using keywords naturally is an extremely important part of creating a well-optimized page. But, there are also some things that you need to do in order for them to be effective. Put it near your titles: Keywords should always be near your titles, but they should never actually appear in your title because they will look spammy and many search engines will consider them keywords stuffed.
If you are using a lot of different keywords on one page, include all of them in your title as long as they make sense together when combined. That way each keyword gets its own moment without being overused or too obvious. Use common phrases instead of single words: Sometimes we use single words to describe our content because we think it’s easier for people to find. This isn’t always true though.
It can be much more beneficial to use common phrases instead, like ten best running shoes instead of best running shoes. Phrases have higher value than individual words and tend to show up more often on pages that rank high in Google searches.
Make sure your content is optimized across devices: When thinking about optimizing your content, don’t just think about how it looks on desktop computers—you want users who visit from mobile devices or tablets to have an optimal experience as well. Check out our list of SEO writing techniques here if you need help getting started!
How do I use WordPress SEO?
The first thing you need to know about how to create better content is how your page will be displayed in search results. WordPress has built-in tools for optimizing content so it can rank higher on search engines like Google. If you use WordPress as your blogging platform, take advantage of its helpful (and free) SEO features. By taking a few extra steps when writing posts and pages, you’ll increase your chances of ranking high on search engine results pages (SERPs). Here are five ways to create better content that ranks well: 1. Write Longer Posts : Lengthy posts typically get more views than short ones. If people have time to read something, they’re likely going to stick around and explore other areas of your site or even subscribe via email. So if possible, try creating long-form content that takes at least a few minutes to read through in full—but no longer than 20 minutes or so. 2.
Bonus SEO Content Writing Tips to Consider
- Write in an Informative, Interesting and Inspiring Style - Keep in mind that you need to write for your audience as well as search engines. However, when you do include keywords, use them naturally and avoid keyword stuffing.
- Avoid Writing Irrelevant Keywords – A lot of people simply just stuff keywords into content they write to try and outrank their competitors who are higher up on SERPs than they are. If a piece of content isn't relevant to what is being searched for, then no matter how many times you mention it doesn't mean anything if that's not what someone is searching for.
- Write About What You Know - Don't be afraid to talk about your passion in your writing! If you're passionate about something, chances are others will be too!
- Include Links - Make sure that when you do include links in your content, they point back to pages on your own site or other authority sites in order to improve rankings and increase traffic from search engines as well as visitors from social media platforms like Facebook and Twitter.
- Write Informative Title Tags & Meta Descriptions - Titles should be short but informative so make sure that each one includes important keywords without stuffing them in there or making them sound spammy.
What is difference between Blogger and WordPress?
WordPress is a website platform that allows you to create, customize and manage websites and blogs. Although both platforms offer free plans for individuals, WordPress offers more extensive plans for businesses as well as technical support. With WordPress, you have access to thousands of plug-ins (little bits of code) which allow you customize your website or online store.
This can help improve user experience and simplify your tasks. Additionally, a customized site will separate your business from others who don’t invest in their online presence enough by either using generic templates or completely outsourcing their web design/hosting needs.
If you want direct control over your web presence, then WordPress is best option for you. In contrast, blogger is owned by Google and provides similar features such as easy content management system (CMS), simple template editing tools and social media integration. However, blogger doesn't provide customization options like WordPress does.
There are also fewer features on blogger than on WordPress but it's still one of the most popular blogging sites around due to its ease of use and accessibility. For those looking for an easy way to get started blogging without having to worry about designing a template or dealing with hosting issues, then blogger may be a good fit for you.
Can I transfer Blogger to WordPress?
This can be done using two methods: If you are using a non-Google domain, you have to switch your site into private mode and then import it via FTP.
For those using a Google domain, you can transfer by logging into your old site and selecting migrate on your dashboard (make sure you select WordPress). Either way, the process is simple; however, keep in mind that once everything is transferred over, your traffic will temporarily drop significantly.
This is because of both algorithms used by search engines and also potential users being confused as to why they're being redirected. There's no reason to worry though! Once you start blogging again, your traffic should go back up. I hope that helps! Good luck with everything! :)
Does WordPress require coding?
WordPress is so easy, a 12-year-old can do it. Ok, we're joking…kind of. When you write in WordPress, there are some basic HTML skills you'll need to know. If that sounds complicated and foreign right now, don't worry! It's easier than you think. In fact, anyone can learn all they need to know in an afternoon or evening -- and don't believe us? Check out WordCamp and pick up a few beginner tutorials. There are tons of helpful guides online as well if you get stuck! You'll be writing like a pro in no time.
How can I improve my SEO in 2022?
With Google’s Mobile-Friendly update in 2016, you can expect a lot more focus on creating better mobile sites. According to Google, starting April 21, we’ll be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.
So if you haven't updated your site for mobile yet -- now is a good time! Creating well-optimized content for users who are accessing content via their smartphones is vital because of how important mobiles phones have become as Web browsing devices. In fact, Gartner predicts that by 2017 there will be 2.76 billion smartphone users globally, up 31% from 2015. And by 2019, mobile commerce sales are expected to reach $202 billion globally – a 25% increase from 2014.
The future is here - so don't miss out! To stay ahead of your competition when it comes to optimizing for Google's algorithm updates, make sure you're keeping an eye on keyword trends and staying up-to-date with what's happening in search marketing industry news.
Here at WordStream, we regularly publish blogs about trends in digital marketing news and provide tips on improving your website's performance through effective SEO techniques - so keep checking back!
